The pandemic changed what Americans value and how we view wealth. In addition to looking for investments that will boost their portfolios, many wealthy Americans now also want these dollars to align with their values.
We aimed to show affluent and high net worth consumers that private banking with Associated Bank is a win-win: they can build and sustain wealth with a partner that shares their values and supports local communities.
Agency / Colle McVoy
Designers / Anjali Ravi, Scott White
Copywriter / Bryce Boyle Hoban